Engraving Activation for Rennaï x Diptyque
I always enjoy the opportunity to step outside of my quiet studio and share my love of letters. In-store engraving activations always spark curiosity with shoppers, leading to engaging conversations and special gift purchases. Before Valentine’s Day, I had the pleasure of engraving for Diptyque at Rennaï, a self-care and beauty boutique at the new Royalmount mall. I engraved Diptyque’s signature candles and perfumes for customers, etching love messages, wedding dates and initials. The question “What should I have engraved?” often comes up. While I don’t have a specific character limit, I am a firm believer that less is more and guide people towards one or two words. I especially like to recommend a classic monogram (like on the black Baies candle above), as a timeless and elegant option. And once the candle has burned down, you can remove the wax and style the jar on your bookshelf or desk.